Doing Our Homework
Lotus Marketing gets to know your property and market from every angle. From your design appeal and guest values to your pool size and pillows, we take in the big picture and the details. Working closely with your project manager, we’ll gather the glam of your brand style and elements, and the specifics of your best property features and guests – why they come to your area, and why they stay with you. Here’s a time when you’ll want to work with a know-it-all so you know your message is on-point and the result brings the guests you’re expecting to your door.
Your Details
Conveniently collected on Lotus Marketing’s property marketing profile (PMP)
Details, details. We want those too, so we can give your guests the facts and the benefits — the “why you” — to make your story solid. Your location, property type, pool, restaurant, spa, gym, beds, event spaces — everything that makes up your guest experience — we know how to sell it and use it to your advantage. And the details go beyond the surface of your great-looking new site. The details support the behind the scenes work that gets them there. With this intelligence, we create your custom search engine optimization (SEO) strategy and provide expert digital marketing direction. So give us the nitty gritty. You’ll stay high in the rankings and watch your bookings soar.
Your Brand
Brief us on your brand. Whether it’s your established brand guidelines or your personal selection of images, elements, colors and fonts that tell your visual story best, we want to know. We’re expert at applying brand guidelines or your evolving brand creatively, consistently and with meaning. And since we’ve gotten to know your market and your guests so well, we can develop content that speaks in a way that’s distinct and persuasive. Now with your brand so powerfully presented, your visitors have only one choice – Book Now!