Good Ideas from Lotus Marketing to You
Good ideas are good to have, and Lotus Marketing has a lot of them. For more than 20 years we’ve developed a knack for knowing what’s next and what to watch out for in the hospitality world. If there’s a way to do something better, we let you know. If it’s a good idea not to do something, we let you know. And if you want to weigh a strategy that may or may not be a good idea for you, we’re here for that too. So talk to us. We can promote, improve and protect your hospitality business all throughout your journey.
Why You Need the
"S" in Your Https://
"S" stands for Secure. That’s what your guests want to feel when they enter their credit card information into your website to book a room. And these days, if anything about your site seems fishy, they’re going somewhere else. Plus, popular browsers like Chrome display "[NOT SECURE] HTTP://yourdomain.com" right in the browser bar. You can’t miss it. It scares customers away. And you can’t blame them.
Lotus Marketing Helps with Secured Socket Layer (SSL) Certificates
An SSL Certificate purchased, installed and configured by Lotus Marketing secures the link between your website and your visitors’ browsers, so nothing slips between the digital cracks. Now your guests are assured of a safe transaction. No red flags, no “what ifs” cross the mind when completing the “Book Now” process. And this little, yet vital extra step you take to protect sensitive information gains you trust and gives you higher search engine rankings. Not a bad side-effect.
It’s time to be certain about your security, and Lotus Marketing can help.
Give Them What They're Searching For
Introducing Lotus Marketing's Personalized Content Strategy Service
Let those who seek find your home page personalized just for them. If it’s a honeymoon spot they’re after, tell them about your romance package. If it’s a meeting, tell them about your spaces and services. Now that’s hitting the mark, and Lotus Marketing makes it happen.
We can set you up to speak directly to people’s interests based on search history, location, and behavior. So the first message they see from you is on-point and compelling. Then, they might just stop searching, book, and help you see a nearly 20% uptick in reservations. It's strategic. It's Impressive. And it's a good idea for your property.
Get People to Read and Respond to Your Emails
Introducing Lotus Marketing's Enhanced Email Marketing Program
People open emails only if it’s something they want to read. So how do you know what they want to read before you send them an email? Easy. Use Lotus Marketing’s Enhanced Email Marketing program. With your data, like which families stayed last summer, or who came for Octoberfest, or locals who booked a suite for the weekend . . . any guest data you have, we can help you use it to target your email message. So you get read, and you get more direct bookings, courtesy of Lotus Marketing.
Guess What? No One Wants to Wait for Your Site to Load
Introducing Lotus Marketing's Global Content Delivery Network
No doubt, you’ve noticed. The world moves fast. And your website needs to move fast too, delivering your message promptly and reliably, everywhere. Lotus Marketing’s Global Content Delivery Network (CDN) sees to it that your site loads quickly and shows consistent content all over the world. So your visitors’ experience is good, and they’ll continue browsing your site instead of going somewhere else. And that’s the point of Lotus Marketing’s CDN. You’ll even see higher search rankings, boost your site performance, and rely on greater security. So why wait? No one else will. Talk to your account manager today.
F-Shaped Pattern For Reading Web Content
Studies have shown that the vast majority of site users scan a page in a general 'F' pattern - meaning they scan the top left side of the page first, moving horizontally; then moving below and scanning in a shorter horiztonal line; then moving downward along the left side in a vertical scan of the remaining content. This can be positive if important content is placed in these area, but negative if there is no heirarchy to a site's content.
Good design helps overcome this natural scanning motion by grouping related elements, placing important text first in a block of content, bolding words or placing emphasis strategically through the use of color, shape or size treatments. While these are generalities that just scratch the surface, it is important to recongnize that the Lotus Marketing team puts time and thought when designing the layout of your site - whether desktop or mobile browsing, it is all considered thoughtfully and deployed with your users' optimal experience in mind.
Now You See It. Now You See It Better.
Lotus Marketing Offers Custom, High-Resolution Imagery
More than you know happens at first glance. And your Lotus Marketing website imagery is what makes that first glance incredible, unbelievable, perfection, OMG – that’s when you know you’ve got it right. There are no words for the impact you can make when your image is just the right style, palette, person, place or thing. So let Lotus Marketing design experts tell your story with high-resolution imagery selected exclusively for you. Then you’ll know the vibe is right and the quality is crisp, at every glance, from everywhere. Ask your project manager about it today.
